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This web site brokers.powerport.com.au states the following, "Click here to get your copy of our FREE Report 28 Ways to Increase Your Sales." We noticed that the webpage also said " How can we help you? As a Mortgage and Finance Broker you need to generate referrals and protect your trails." It also said " The simplest way is by keeping in regular contact and market to your existing clients and prospects through a newsletter. Powerport Newsletters are a very simple marketing tool designed to. Ensure your name and face are remembered keeping you at the top of their mind. We do all the hard work." The header had Powerport as the highest ranking optimized keyword. It is followed by Newsletters, Email, and Print which isn't as ranked as highly as Powerport. The next words brokers.powerport.com.au used was Customer Relationship Management. CRM was included but might not be seen by search crawlers.